Cookie Policy

This Cookie Policy explains how Stichting Transnationale Universiteit Limburg uses cookies and similar technologies when you visit our website. This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly.

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They help the site remember preferences, keep sessions stable, and (with your consent where required) support measurement and advertising. In addition to cookies, we may use pixel tags and server-side event forwarding that rely on identifiers such as cookie values, IP address, and User-Agent string. When these technologies are used for analytics or marketing, they are activated only after you provide consent through our cookie preferences tools.

Our educational services are available to participants throughout Canada, while our administrative office is in Maastricht, Netherlands. Because visitors may access our site from different jurisdictions, we apply an explicit consent model for analytics and marketing cookies, consistent with GDPR expectations for users in the EEA.

1) Cookie types

Cookies can be described by lifespan and by origin:

• Session cookies are temporary and are typically removed when you close your browser.
• Persistent cookies remain on your device until they expire or you delete them.
• First-party cookies are set by our website domain.
• Third-party cookies are set by external providers whose tools may be used on our site (for example, analytics or advertising platforms).

We use cookies for three categories of purposes: Essential, Analytics, and Marketing. Essential cookies are required for the site to function. Analytics and Marketing cookies are optional and require consent.

2) Cookie categories and why we use them

Essential cookies (always active)

Essential cookies support core site functionality and security. They help keep pages stable, remember basic settings, and enable a consistent browsing experience. Because these cookies are necessary to provide the website, they do not require consent.

• Session continuity (so the site behaves consistently as you navigate).
• Saving your cookie consent choice so we can respect it.
• Basic security and abuse prevention where applicable.

Analytics cookies (consent required)

Analytics cookies help us understand how visitors use our website, such as which pages are viewed and how long users spend on a page. These insights help us improve content clarity, navigation, and site performance. If enabled, we may use Google Analytics 4 (GA4) with IP anonymization. Analytics data is used in aggregate and is not intended to identify you directly.

• Measure page usage and engagement to improve educational program information.
• Understand which resources are most useful to learners across Canada.
• Detect technical issues and improve site stability.

If enabled, analytics data retention is typically 14 months within GA4 settings, while certain analytics cookies may persist up to 2 years depending on provider defaults.

Marketing cookies (consent required)

Marketing cookies support measurement and relevant advertising. They may be used to understand which campaigns lead visitors to our site, to measure conversions (such as form submissions), and to create audiences for remarketing or lookalike targeting. If enabled, these cookies may be associated with Google Ads and Meta advertising tools.

• Attribution (understanding which ad brought a visitor to the site).
• Conversion measurement (for example, whether an inquiry form was submitted).
• Remarketing and audience creation where legally permitted and where you consent.

We do not permit these providers to use site data for their own independent commercial purposes. When marketing technologies are used, they are controlled by consent and can be disabled at any time using the cookie preference tools described below.

3) Cookie table

The table below lists cookies that may be set when using our site. The specific cookies present in your browser depend on your preferences and on whether certain tools are enabled.

Note: The exact cookie names and retention may change when providers update their tooling or when we adjust configuration. Where a cookie is optional, it is not activated unless you consent.

4) Third-party providers

If you enable Analytics or Marketing cookies, third-party providers may set or read cookies through their scripts. These providers act as separate controllers or processors depending on the product and configuration. Common providers for this site include:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager).
• Meta Platforms (Meta Pixel and measurement tools).
• Cloudflare (CDN and security services, which may process IP addresses for threat detection and performance).

We do not permit these providers to use site data for their own independent commercial purposes. Where available, we configure features to minimize data collection (for example, IP anonymization in GA4).

5) Managing your cookie preferences

You can control optional cookies in three main ways:

• Use our cookie preferences tools: choose “Manage cookie preferences” in the website footer to review and update choices.
• Use browser settings: most browsers allow you to delete cookies and block cookies by site. Blocking some cookies may affect site functionality.
• Use provider controls: some providers offer opt-out tools for their services.

If you choose “Reject Non-Essential” in the cookie banner, analytics and marketing cookies remain disabled. If you later change your preferences, the website will store the updated choice in the cookie_consent cookie.

6) Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or site functionality. When we make changes, we will update the “Last Updated” date at the top of this page. If changes are material, we may provide a prominent notice on the website.

7) Contact

If you have questions about this Cookie Policy or your privacy choices, please contact:

• Stichting Transnationale Universiteit Limburg
• Address: Minderbroedersberg 4 B, 6211 LK Maastricht, Netherlands
• Phone: +31 43 388 3500
• Email: [email protected]